When using social media with a particular audience, it’s important to consider to their needs and perspective. This will help you cater the content that you are posting to these social media channels.
However, there are some risks with engaging with a public audience in a media space.
This is because interacting in a public space invites scrutiny and feedback from others. Given the open nature of social media, anyone is allowed to participate in commenting and sharing.
This means that whatever is posted to a public space can be referenced by others, so it will be important to consider what is being posted.
For a public figure or a person in a position of trust, they have to be very mindful of what they are posting. This is because their words will be taken at arm’s length and can inform the beliefs of others.
For example, a teacher’s opinion will likely be referenced by their students. If these opinions are negative, then it’s likely that these students will adopt these negative outlooks as well.
To address negative replies and critiques, an user can simply choose not to reply to these replies. Social media platform have numerous options to censor these opinions, which can negatively impact the user’s image.
Leave a Reply