Thriving for the long term": Sustainability done simply | UBC Magazine

For me, a PLN is meant to be a repertoire of information and knowledge.

The PLN can be used to house all the information that may be relevant to the social media campaign.

For example, for a social media campaign on sustainability, it’s important that the PLN has all the contents of the campaign. There can be pages on how sustainability can be achieved, the different kinds of sustainability and why sustainability would be important.

These examples could then be further developed into social media posts that can help reach out to users. Individuals would then participate in promoting the campaign by liking the post and sharing their comments on the post.

Therefore, by organizing all the available information that users may find interesting, the social media campaign will have greater success.